Toronto, Ontario
BROADCAST DATA SYSTEMS TO OFFER DMDSDIRECT LINK TO THOUSANDS OF RECORDING ARTISTS FOR DISTRIBUTION TO RADIO
YANGAROO Inc., (TSX-V: YOO, OTCBB: YOOIF) the industry's leading secure digital media distribution company, has entered into an agreement to expand its partnership with Nielsen Broadcast Data Systems (BDS). Under the agreement, artists and labels that electronically send their music to Nielsen BDS for encoding via their Virtual Encode process, will now have the option to use YANGAROO's newly launched digital media distribution service, DMDSDirect, to send their music digitally to hundreds of radio stations and other media contacts throughout the United States and Canada.
Every year, over 50,000 songs are submitted with Virtual Encode into the Nielsen BDS database allowing their airplay to be tracked at BDS monitored radio stations. Once these songs are in the Nielsen BDS system, artists and record label personnel will have the option to link directly to DMDS and send the music to DJs, radio station programmers, and other media contacts via DMDSDirect.
Users who select the DMDSDirect option are then able to upload their music, add marketing and promotional information, choose a package of key radio stations in a given radio format or genre, pay by credit card, and have it distributed digitally and securely.
"When we launched DMDSDirect at the beginning of this year, our goal was to provide independent artists with the same promotional tools available to large record labels," said Jon Klein, VP Business Development, YANGAROO Inc. "Our partnership with Nielsen BDS allows us to further fulfill this original intention by expanding our reach to its users."
About Nielsen BDS:
Nielsen Broadcast Data Systems is the world's leading provider of airplay tracking for the entertainment industry. Employing a patented digital pattern recognition technology, Nielsen BDS captures in excess of 100 million music performances and advertisements annually on more than 2,000 radio stations, satellite radio and cable music channels in over 140 markets in the U.S. (including Puerto Rico) and 30 Canadian markets.
The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com.
About YANGAROO:
YANGAROO's patented Digital Media Distribution System (DMDS) is a leading secure B2B digital delivery solution for the music and advertising industries. DMDS is a web-based delivery system that pioneers secure digital file distribution by incorporating biometrics, high-value encryption and watermarking. DMDS replaces the physical distribution of musical recordings and advertising to radio, media, retailers and other authorized recipients with more accountable, effective and far less costly digital delivery of broadcast quality media via the Internet.
YANGAROO's DMDS has made over five million deliveries of over 11,000 songs from more than 500 record labels to destinations which include radio stations representing over 35 US broadcast chains. The number of deliveries made by US record labels via YANGAROO’s DMDS increased by 266% in 2007, to 1.3 million.
DMDS is the only system that can digitally deliver music across the U.S., Canada and the UK. YANGAROO has offices in Toronto, New York, Los Angeles, and London, UK. YANGAROO trades on the TSX Venture Exchange (TSX-V) under the symbol YOO and in the U.S. under OTCBB:YOOIF. For further information, please contact John Heaven at 905-763-3553 or visit www.yangaroo.com.
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Contacts:
Nancy Wagner
SVP/GM – East Coast
Nielsen Entertainment – Music
(914) 684-5532
Nancy.Wagner@Nielsen.com
Matthew Caldecutt / Gina Preoteasa
Trylon SMR
212-725-2295
matthew@trylonsmr.com / gina@trylonsmr.com
The statements contained in this release that are not purely historical are forward-looking statements and are subject to risks and uncertainties that could cause such statements to differ materially from actual future events or results. Such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.