THE MEDIA INTEROPERABILITY HEADACHE AND YANGAROO’S PAIN RELIEF

Media interoperability standards, and the lack of them, are a hot topic for broadcasters and the content production community as we head into NAB. The central issue is that there are too many standards and even variations within the standards. Broadcast Bridge recently spoke with Michael Liebman, YANGAROO’s Director of Adverting Technology Operations, who explained the headache and put forward a solution to the impasse. Check out the article here.