The partnership streamlines the management and delivery of media content
TORONTO, CANADA – YANGAROO Inc. (TSX-V: YOO, OTC: YOOIF), the leading media management and distribution company, and Mediaocean, the leading software platform for the advertising world, have partnered to bring Mediaocean users a cost-effective solution to streamline their ad delivery and traffic management.
YANGAROO manages and distributes media content to over 16,000 destinations throughout the United States and Canada through their cloud-based patented platform; including broadcast stations, cable networks, cable systems and syndication outlets. Mediaocean users have the option to select YANGAROO on an advertiser-by-advertiser basis to deliver the media content in a fast and secure manner in Mediaocean’s Optica platform. Optica connects media buys to traffic instructions, talent usage, ad distribution, and broadcasters so that everything is in one place to help make the right decision at the right time.
“The open architecture of our technology has afforded us opportunities to partner with such companies as Mediaocean to ultimately be able to provide the end user with a more all-inclusive solution that manages the advertising workflow holistically,” said Gary Moss, President and CEO of YANGAROO Inc. “Our focus has been and continues to be on leveraging technology to drive efficiencies, which is exactly what the integrated partnership with Mediaocean provides.”
“We are continually looking for ways to provide the industry with a centralized platform that streamlines traffic, ad delivery, measurement, analytics, and reporting,” said Mike Palmer, SVP Sales, Mediaocean. “Partnerships with best of breed tech providers like YANGAROO ensures our users can utilize the right technology to manage fast and accurate delivery of TV and radio ads across the United States in a cost effective and real-time manner.”
The integrated advertising workflow solution not only benefits the media buyers and planners, but the destination sites as well. The YANGAROO team employs deep domain expertise and possesses an extensive understanding of broadcast and cable workflows. They have forged relationships with destination sites to ensure they too are able to capitalize on deeper integration in order to increase their workflow efficiency.
Mediaocean is the leading software platform provider for the marketing world. Its open traditional and digital media platforms empower businesses and professionals across the global marketing ecosystem with intelligent automation, efficiency, and flexibility in their workflow – from planning and buying, to analyzing and optimizing, to invoicing and payments. With over 80,000 advertising professionals conducting 7 million transactions daily across all media channels and managing $100 billion annually through its platforms, Mediaocean drives the marketing universe forward. Mediaocean is headquartered in New York with six offices worldwide. Learn more at www.Mediaocean.com, or connect with Mediaocean on LinkedIn, Facebook or Twitter.
About YANGAROO, Inc.
YANGAROO, founded in 1999, is a company dedicated to digital media management. YANGAROO’s patented Digital Media Distribution System (DMDS) is a secure cloud-based platform that provides users the ability to leverage technology; automating dozens of steps to eliminate errors and streamline content delivery efficiently. Content, such as music, music videos, and advertising can be quickly distributed to a network of over 11,000 television, radio, media, retailers, and other authorized recipients. The YANGAROO Awards platform is the industry standard and powers most of North America’s major awards shows. Learn more at www.yangaroo.com.
YANGAROO has offices in Toronto, New York, and Los Angeles. YANGAROO trades on the TSX Venture Exchange (TSX-V) under the symbol YOO and in the U.S. under OTCBB: YOOIF.
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