VIDEO VIEWS BY JC: AITCH - BUSS DOWN FT. ZIEZIE

Manchester native and comer-upper Harrison Armstrong is bringing a cheeky charm to the UK rap game.

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VIDEO VIEWS BY JC: RUEL - REAL THING

Ruel doesn’t shy away from the big questions.   Ruel Vincent van Dijk makes it easy on us and goes by Ruel. A popstar from the other side of the planet, he started his music career at 13 years old, making it easy to draw a parallel to America’s wunderkind counterpart Justin Bieber. Unlike Bieber’s youthful vocals, Ruel has a voice that is often remarked as possessing a gravelly tone that exceeds the bounds of adolescence. With the palatable blond appeal of a teen heartthrob, it’s easy to see why he just sold out his entire Australian Tour.

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VIDEO VIEWS BY JC: IYLA - FLOWERS

iyla doesn’t want an apology. Maintaining some uncomfortable eye contact on the stairs of a doll house while sporting a comically large rose as a hat is the as-of-yet relatively unknown siren iyla. The camera creeps toward her with eerie precision when a horror score breaks the stillness and she’s barfing daisies with impressive projection. Before you can say “exorcist, please,” a delicate trip hop beat surfaces under her soft vocals, and a barrage of pastel images bombard the eyes.

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