VIDEO VIEWS BY JC: Injury Reserve - Jawbreaker (Feat. Rico Nasty & Pro Teens)

The experimental Pop Rap group you’ve never heard of released a new video speaking directly to the Instagram generation, and they’re not mincing words. Jawbreaker by Injury Reserve is a straight on look at a streetwear fashion show, featuring their characteristic deadpan lyrical style over a minimalist musical score that sounds like it was created on a rainbow xylophone made for infants.

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Video Views by JC: Toro Y Moi "Ordinary Pleasure"

The opening scene to Toro Y Moi’s music video ‘Ordinary Pleasure’ begins in a glowing red hall with an EXIT sign directly in front of you. There’s a familiar musical composition playing at a distance, but you can’t quite place it. The camera tracks forward as you turn the corner to see a man wearing a silver bomber jacket sitting at a white piano. Then it hits you- the music seemed familiar because it is, of course.

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Video Views by JC: Gunna "One Call"

Gunna - an up and coming at you fast rap artist, having already made a splash at Paris Fashion Week, is here to make another with his mermaid fantasy music video for single ‘One Call’.

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